 |
 |
|
||||||||||||||
|
TIGHTLINES Lures are 100% Satisfaction Guaranteed!  |
Tightlines Lure Company History
|
At the age of 19, Brett Ware and his college chemistry teacher, Dr. James Lott, both shared the passion for the love of fishing. One day during discussion, they both threw ideas at each other as to why certain lures and baits caught more fish. Dr. Lott wanted to investigate the reasons as to why green worms, which put off a high distinct odor, had worked so well during his last fishing trip. Dr. Lott's brother was also a Chemist and had access to a machine that could replicate the chemicals that you wanted to identify in a chemical compound. Dr. Lott was convinced that when a green worm was stressed, it produced a smelly chemical that fish could not resist. That day we stressed several green worms and collected their secretions. Both were so excited to see if Dr. Lott's brother could copy the chemical that was sent him. Sure enough, he did and dropped it in the mail the following week. Upon arrival they opened the chemical sample up and wow did it stink. It smelled identical to the green worm secretion and they thought for sure that both of them were on to a million dollar idea. As they set out to field test the new compound, Brett put it on various types of lures to see if the fish responded to the compound as well as the fish did the green worms. After all they smelled the same. Both fished religiously for the next several weeks testing the compound on every kind of fish possible. The new compound didn't catch any fish. When they tried the green worms...once again, the fish loved them. Brett and Dr. Lott spent the next year trying to figure out why the lures didn't work.Dr. Lott went on to teach at another university and Brett went on to graduate from another college with an engineering degree. Their two paths never crossed again. Brett however was bit by the bug of product development and with his love for the outdoors, Brett went on to create multiple companies that compete in the fishing and hunting industries. With more than 20 years passing, Brett was still puzzled with the experimentation that he and his chemistry professor had conducted. He knew that they had not done something right and had overlooked something. Their whole experimentation had revolved around the scent of the green worm. What if they had just been looking in the wrong direction? After 18 months of testing, Brett realized that he and his chemistry professor had gotten so caught up in the odor that they had neglected what was really making the fish bite. After all, their lures smelled just the same as the green worms. Being a sound and vibration expert, Brett knew there was much more to the eye that made these green worms seem so appealing to Bass. Why do bass strike certain lures? Why do Bass love crawfish, worms, minnows, small perch, etc.? There had to be a common link that tied their food sources together.  Experimentations were conducted on the food sources in relation to action, vibration, scent, sound, etc., but it wasn't until he started studying color that the pieces of the puzzle started coming together. Just because fishermen see an object as the color green, doesn't mean the Bass do. The best example is with deer. They have awesome vision, but they can't see orange. It has to do with colors. Brett experimented with the responses that Bass gave to various color changes in relationship to the colors that the food sources were reflecting. It turned out that the food sources all shared similar reflection characteristics when exposed to natural sunlight below 400 nm, which is below the level of color that fishermen can pick up and are in the ultraviolet (UV) range. The colors appear transparent, but are actually there. Fishermen just can't see the colors, but "Oh Boy can the Bass see these UV colors!" With an understanding of why the bass were responding so well to the UV colors, the next turn went into sunlight and how sunlight works in water. It turned out that natural portion of sunlight only penetrates to an average depth of 5-8 ft., but the UV light portion of the sunlight is more intense and penetrates to a depth of 40 ft. The UV light literally straightens out as it penetrates through the water, while bending the suns angle in relationship to the water, a large amount of the natural light is reflected off the water's surface. Fishermen are using natural light in their lure selection, but Bass are using UV light in their food source selection. The new direction was UV color...and not a fancy paint job. The Japanese have developed some incredible paint jobs on lures that look extremely realistic to the eye, but do they catch more fish? At this same time, other tackle and line companies were debating the red book and red line fad. Some companies positioned themselves saying that the "blood" red was attracting bass, while others were saying that bass couldn't see red. Being an engineer by trade and familiar with the various wavelengths of light, new UV colors were born to reproduce the natural food sources of Bass. In testing, comparing the lures that are currently on the market to the new UV colors, the results will shock the Bass fishing industry as it wasn't how the competitive lures were dressed up, but the fact that they did not reflect all the UV colors of light that Bass focus on. It would have been nice to say that the home run was hit right of the bat, but that isn't the truth. It took thousands or trials to perfect the UV formulation. It wasn't until Brett went outside and used natural sunlight that he concluded that he was on to one of the greatest finds in fishing history. Nightcrawlers, shiners, crawfish, etc., all reflect UV light when they are in the water. Bass key on the reflection! That's why Berkleys indoor testing methods work great on scent, but their testing is not a true representation of what goes on in our ponds and lakes. You can't replicate sunlight indoors...especially the UV part of the sunlight.Sparing no limit on expenses during product development, Tightlines is proud to introduce their Ultimate vision (UV) colors to the fishing industry and Brett is back working on the next generation of colors that will be produced by Tightlines. |
